Yokai; supernatural monsters and spirits in Japanese folklore.

Various collaterals were designed for the concept Yokai Festival, where visitors interested in folklore and the supernatural can learn about these curious creatures and befriend them for a day. These include: a welcome pack comprising of stickers and a Yokai Guidebook, t-shirts, tote bags and a collectible toy.

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SERVICES - Branding, Art Direction, Illustration, Packaging

CLIENT - School of Art, Design and Media